Eileen Yu

APAC Editor, DTCDaily

Eileen Yu is APAC Editor of DTCDaily, where she edits and writes APAC-related content focusing on the emerging direct-to-consumer company segment. Based in Singapore, Eileen has more than 17 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data.Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences.Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma”.

Articles by Eileen

• Weekly Focus APAC: Singapore Fintech Firm Unveils Product Comparison Platform

  1 week ago News

  

  In this edition of Weekly Focus APAC: Singapore Fintech Firm Unveils Product Comparison Platform; L’Oréal & Lotte Reveal VR Makeup Sampling Service; New Asian Consortium Formed to Enable Cross-Border Payments; and Ant Financial Partners Vanguard to Launch Chinese Investment Advisory Service. Singapore Fintech Firm Unveils Product Comparison Platform SingSaver has introduced an online comparison platform […]

  In this edition of Weekly Focus APAC: Singapore Fintech Firm Unveils Product [...]

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  TagsAPACChinaCustomer ExperienceDataE-CommerceFintechPayment

• Singapore Startup Taps AR on Bottles to Engage Drinkers

  1 week ago News

  

  Realising that alcohol brands are limited by the amount of marketing data they can place on their products, one Singapore startup is tapping augmented reality (AR) to enable them to better engage consumers. Every bottle of wine or craft beer contains a multitude of information that can enrich the drinking experience, such as its […]

  Realising that alcohol brands are limited by the amount of marketing data [...]

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  TagsAPACChinaCustomer ExperienceData

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• Weekly Focus APAC: Tmall Offers Global Brands Marketing Support with Cold Chain Service

  2 weeks ago News

  

  In this edition of Weekly Focus APAC: Tmall Offers Global Brands Marketing Support with Cold Chain Service; Mobile-Only Thai Bank Activates Biometrics for New Accounts; Grab Unveils Numberless Payment Card; Flipkart Buys Stake in Logistics Platform; Walmart & Flipkart Co-Invest in Ninjacart; and Indonesia E-Commerce Site Gets New Chief. Tmall Offers Global Brands […]

  In this edition of Weekly Focus APAC: Tmall Offers Global Brands Marketing [...]

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  TagsAlibabaAPACChinaDataE-CommercePayment

• Weekly Focus APAC: Gojek Singapore Marks First Year With Trans-Cab Deal

  3 weeks ago News

  In this edition of Weekly Focus APAC: Gojek Singapore Marks First Year With Trans-Cab Deal; StarHub Unveils Customer Loyalty Programme on Perx; AUB Enables Cross-Border QR Payment Between Singapore & Philippines; and Singapore Fintech Firm Raises £75m in Series C. Gojek Singapore Marks First Year With Trans-Cab Deal The ride-sharing app has inked a […]

  In this edition of Weekly Focus APAC: Gojek Singapore Marks First Year [...]

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  TagsAPACCustomer ExperienceDataE-CommerceFintechLoyalty

• Weekly Focus APAC: AliExpress Opens Marketplace to Foreign Brands at 11.11 This Year

  3 weeks ago News

  In this edition of Weekly Focus APAC: AliExpress Opens Marketplace to Foreign Brands at 11.11 This Year; Tokopedia Partnership Gives Indonesians Online Access to Healthcare Products; and Flipkart Unveils Assistive Interface for New E-commerce Users. AliExpress Opens Marketplace to Foreign Brands at 11.11 This Year Alibaba’s international retail marketplace let foreign sellers participate in […]

  In this edition of Weekly Focus APAC: AliExpress Opens Marketplace to Foreign [...]

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  TagsAlibabaChinaCustomer ExperienceDataE-Commerce

• Weekly Focus APAC: Singapore Wine Retailer Drinks Up Sales on Blockchain

  1 month ago News

  

  In this edition of Weekly Focus APAC: Singapore Wine Retailer Drinks Up Sales on Blockchain; JD.com Turns On State Grid with IoT; and Alibaba Goes For HK IPO. Singapore Wine Retailer Drinks Up Sales on Blockchain Singapore-based Blockchain Wine has deployed blockchain for its TATTOO Wine marketplace, tapping the technology to trace and authenticate […]

  In this edition of Weekly Focus APAC: Singapore Wine Retailer Drinks Up [...]

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  TagsAlibabaAPACChinaDataE-Commerce

• PropertyGuru Taps Deep Analysis to Spruce Up Quality of Listings

  1 month ago News

  To provide house hunters with good quality listings online, PropertyGuru has turned to data analysis to identify components that should be removed or enhanced and score agents on its platform. For instance, listed properties that contained more indoor images were found to convert better, with more leads generated from such listings. Images that […]

  To provide house hunters with good quality listings online, PropertyGuru has turned [...]

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  TagsAdvertisingAPACCustomer ExperienceDataE-CommercePersonalisation

• Weekly Focus APAC: Singapore Builds Blockchain Multi-Currency Payments Platform

  1 month ago News

  In this edition of Weekly Focus APAC: Singapore Builds Blockchain Multi-Currency Payments Platform; Alipay & WePay Now Open to Foreign Visitors; Chinese Shoppers Make 1M Orders via Smart Speakers; JD.com Opens Chongqing Store Offering ‘Immersive’ Experience; and Accor Hotels Look to Improve Traveller Experience with Alibaba Partnership. Singapore Builds Blockchain Multi-Currency Payments Platform The […]

  In this edition of Weekly Focus APAC: Singapore Builds Blockchain Multi-Currency Payments [...]

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  TagsAlibabaAPACChinaCustomer ExperienceDataE-CommerceFintechIn-storeOmnichannelPayment

• Alibaba Takes Brands to New Markets in Record 11.11 Sales

  1 month ago News

  Alibaba’s focus on helping brands sell into new consumer markets across China and the region as well as use of preorder campaigns have been credited in pushing its November 11 sales this year to another record figure. At the close of the annual one-day online shopping festival, the Chinese e-commerce platform had clocked […]

  Alibaba’s focus on helping brands sell into new consumer markets across China [...]

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  TagsAlibabaAPACChinaCustomer ExperienceDataE-CommerceInfluencerM-CommercePersonalisation

• Weekly Focus APAC: Harvey Norman Goes 'Synchronised' Shopping with Microsoft

  2 months ago News

  In this edition of Weekly Focus APAC: Harvey Norman Goes ‘Synchronised’ Shopping with Microsoft; JD.com Partners Agility to Ease Product Access; eBay Eyes Wider China Footprint; NETS & ComfortDelGro Unveil In-App Payment Option; Alibaba Clocks 40% Growth in Commerce Revenue; and Amazon Reportedly Investing £490.4m in Indian Businesses. Harvey Norman Goes ‘Synchronised’ Shopping […]

  In this edition of Weekly Focus APAC: Harvey Norman Goes ‘Synchronised’ Shopping [...]

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  TagsAlibabaAPACChinaCustomer ExperienceE-CommerceFintechIn-storeMobilePaymentPersonalisation